When you transfer stock directly to our organization, you not only bless our community with a meaningful contribution — you may also avoid paying capital gains taxes on the appreciation, which means more of your wealth goes toward helping hurting people rather than to the IRS. In many cases, you can also claim a charitable deduction for the full fair market value of the stock on the date of transfer. It’s a beautifully strategic act of generosity: a gift that costs you less than it appears, yet means everything to the families, children, and neighbors we serve right here in St. Augustine. Whether your gift is a handful of shares or a significant holding, it has the power to send a child to prom, put a warm coat on someone’s back, or help a homeless student stay in school. That is the kind of impact that lasts long after the transaction is complete.